Strategic management is a set of actions and good practices implemented to increase an organization's performance and results. A company is made up of several areas and all of them need to be aligned and integrated with the organization's strategic objectives; and this is a management responsibility task. Efficient strategic management necessarily requires a macro view of the internal and external environment, where information about the market and competitiveness is collected, and the guidelines drawn up in the business's strategic plan are followed. Understand in detail what strategic management is and how to develop a company in this article. Continue reading. Check out this article: What is strategic management? How to develop strategic management? The 4 types of strategic business management Main benefits Conclusion What is strategic management? Strategic management is the efficient use of resources available in the organization to manage possible scenarios and achieve business goals and objectives in the short, medium and long term.
To do this, it considers the company's indicators and results, uses agile methodologies and tools that support the strategic decision-making process. Strategic management considers the current business and market scenario. It is a tool that increases the company's chances of resisting transformations and growing sustainably. In summary, its use is based on four steps: Analysis : to understand the relationship of influence dbtodata.com between internal and external elements, identifying the company's strengths and weaknesses and pointing out possible paths; Formulation : where we prepare an appropriate response to the situation that the analysis shows us. These phases correspond to strategic planning ; Implementation : taking proposals into the real world and testing their impact; Monitoring (or measurement): using the data resulting from the implementation to carry out a new analysis and restart the process, in a system of constant improvement.
If you want to understand more about the concept of strategic management, watch the video produced by AEVO's Head of New Products, Gabriela Vargas: How to develop strategic management? See in detail each of the elements that make up the strategic management development framework. Strategic management framework Diagnosis and scenario analysis There is no way to create a functional strategy without knowing the terrain on which we are standing. In this sense, skipping the diagnosis and moving on to the ideas you want to implement can be one of the biggest mistakes made by anyone learning about strategic management. There are many resources to assist in this stage, such as the SWOT Matrix to assess the company's strengths and weaknesses, as well as the available opportunities and risks it runs. An assessment of this type is like a reconnaissance mission, to better understand the path between our current position and our goals.