In the days of “dial-up” internet, a website taking a long time to load was acceptable. Today, in this same situation, within a few seconds, most visitors will simply close the browser tab.
Most companies are concerned with other issues related to digital marketing, but they do not pay attention to details such as a website that loads slower than expected. However, a slowly loading website can harm the results of a digital marketing project much more than a poorly made post on social media, for example.
Slow loading of a website has many negative consequences. When we talk about e-commerce, a slow website can mean the loss of several whatsapp data customers. Regarding SEO, the issue is even more critical. Google considers loading speed as a factor in ranking websites in its search results.
Many people consider the slowness of the internet provider to be the predominant factor in the slowness of a website. But often, this slowness refers specifically to the website, not the internet service provider. To be sure, just open a reference website that is loading, it could be Google or Facebook.
To test your website's loading speed and find out if you should be concerned, there are several websites that carry out this analysis. As is the case with Website Grader or PageSpeeed Insights , from Google itself. In the case of the first option, it gives a more general view of your website, whereas PageSpeed is much more demanding.
Generally speaking, if these tools indicate that your site's speed is satisfactory, this will certainly help with your site's ranking in searches.
And even if the tool indicates that your website speed is not satisfactory, in most cases they indicate which factors make your website slow and how to improve it.