Chat GPT and other AI (artificial intelligence) tools are everywhere — and with them come a lot of questions. Are they going to take all our jobs and ruin the economy? Or are they labor-saving wonders that will dramatically increase your profitability? The bottom line: While you shouldn’t fire your digital marketing team yet, these tools can still be incredibly effective in making your marketing efforts better. If you know how to use them, that is. In this article, we’ll help you understand the promise — and perils — of using Chat GPT in your eCommerce marketing strategy, based on our experience using this powerful tool for our dozens of eCommerce clients. isn’t an alternative to traditional eCommerce digital marketing services, but it can make some tasks easier.
While using artificial intelligence in SEO and other channels, the devil is in the details. You can’t understand what Chat GPT does well — and how spectacularly it can fail — without looking at specific examples. Our eCommerce Example Competitor Food and Kindred Products Manufacturers Email List Research Audience Research Keyword Research Content Ideation & Planning Customer Service Technical Uses Our eCommerce Example For this article, we’re going to present use cases for a hypothetical hat-seller, named Ho Chapeaux (with a logo produced using another AI tool, Dall-E). Ho Chapeaux. Illustration of a woman wearing a beret. Ho Chapeaux is a mid-range milliner that sells stylish caps and pork-pie hats to college students looking for a fun accessory to stand out on spring break. It’s a strongly seasonal business, doing more than 80% of its sales from mid-February to early April, and it’s hard-pressed by competition from more well-known retailers.
Chapeaux CEO Leo Murillo hopes AI can help them improve their marketing efforts. Mr. Murillo read that can help inject humor into the brand’s content, so he asked it to tell him five jokes about hats. Chat G P T Prompt: Tell me five jokes about hats. Response: Sure, here are five jokes about hats. 1. Why do hats always feel so confident? Because they're always on top of the world! 2. Why did the man throw his hat in the washing machine? Because he wanted a clean cap3. How does a hat stay in shape? It uses a millinery-tary press! 4. Why do people love to wear baseball caps? Because they're a hit with everyone! 5. How do you know if a hat is well-traveled? It's covered in international cap-s! As you can see, response isn’t great. Two jokes are bad, and the rest are incomprehensible mish-mashes of set-ups and punchlines that don’t go together.