It is well known that 2022 has been a year of ups and downs for Instagram. On the one hand, it has reached 2 billion monthly active users, which is a true milestone. On the other hand, with so many tools and features “borrowed” from other applications, the platform has moved away from its roots , causing many users to complain and even figures as important as the Kardashians to show their discontent.
However, Instagram continues to be the main application for many people who are dedicated to digital marketing and content creators, so the path the company will take for this new year 2023 is essential.
In this sense, the director of Instagram, Adam Mosseri, published a video explaining the platform's objective for 2023. First, he recounted the platform's Email Data objectives in 2022 , which focused on the promotion of short videos ( reels), in boosting messaging, in new monetization tools for creators and greater transparency for users and how they have seen a lot of progress in those areas, but also some setbacks.
In addition, he expressed that by 2023, the platform wants to focus on creating value for people, so its main objective will be to bring people together in things they love, and to do so they will be based on three axes.
- Inspire people to be more creative
Mosseri points out that creativity was the foundation on which Instagram was born and recalled the “amazing photo filters and crazy frames of yesteryear.” Although those extravagant features may have come from Snapchat, the truth is that Instagram was the first major social network to implement different filters and overlays on images that allowed greater personalization of posts.
This is why we can expect that this new year Instagram will add more tools that allow visual editing and customization, with a more focused approach on the creation of augmented reality, integrating 3D objects and experiences.
And Meta wants to build the metaverse and for that it needs the participation of content creators. Not to mention the fact that Instagram is the best way for you to connect with great talent and the younger generation of artists because, let's be honest, fewer and fewer people use Facebook as their main network and the other apps on the company do not have the same level of visual creation.
- Help people discover things they love
According to Mosseri, Instagram should be a space where people can discover new things every time they use it , and not only in videos, but also in photos, creators and recommendations.
This new approach may represent a great opportunity for Instagram, but it is also a risky move. During the year we have seen Instagram's efforts to change user behavior and have an experience more similar to TikTok, showing the best content of the application based on user interests, instead of viewing posts and updates. of the profiles that follow.