The Coppel company is trying to break the barrier that often exists between buying on the Internet and the feeling of security and confidence that they expect to have when purchasing a product. Thus, they generated a campaign under the slogan “Go to the Point” , which aims to encourage the purchase of 20 thousand products that are for sale on the Coppel site , to highlight to customers the benefits of online shopping. Highlights of the “Go to the Point” campaign With its campaign, Coppel hopes to be able to convey the advantages of online shopping , highlighting its benefits, for example: The ease of shopping online with in-store credit Free home delivery The two-year warranty offered on the products That purchases are safe New payment methods to facilitate purchases Exchanges and returns, which are made easier by being able to be carried out in the more than 1,400 Coppel stores in the country.
At Coppel they launch a campaign to promote their website With the campaign, they seek to position the Coppel site as an easy and secure website for making online purchases, according to Bernardo Bazúa, National Manager of eCommerce and New Business at Grupo Coppel. [Tweet “At Coppel they want to boost their eCommerce sales with a new campaign”] Thus, Coppel will offer its wide variety of Email Marketing List products more prominently on its website, among others, Cell Phones, Appliances, Shoe Stores, Electronics, Home, Clothing and Accessories for the whole family, Sports and Automotive, among others. “We have the support of our Coppel brand, we offer exclusive products and offers, as well as the possibility of requesting Coppel credit online ,” explained Bazúa. “ With this campaign we are betting on an omnichannel strategy , focused on online sales and thus getting closer both to customers.
Who already buy online today and to our customers who have not had the opportunity to do so,” concluded the National eCommerce Manager. The campaign is carried out in traditional media, such as radio, television and magazines, as well as in digital media, billboards, bus stops, Metrobús and POP materials. It will have a long duration, since it began on November 28, but ends until September 2018 . Improvement in online store sales The company, founded in Culiacán, Sinaloa, is already seeing some results in its campaign. According to its own data, it has increased its sales by more than 90% from January to October 2017, compared to the same period in 2016. Likewise, its sales growth expectations for 2018 are projected to grow more than 100% compared to the end of this year. The chain, founded in 1941, with its more than 1,400 points of sale distributed in Mexico, Brazil and Argentina, recorded sales of 4.9 billion dollars in 2016 , according to data from the research company Euromonitor.