Before the adoption of social isolation measures, sought to understand the influence of these apps on current dating relationships. We, at RankMyAPP, carried out a study with more than 25 apps in the “Encounters” category, available for download on the Play Store, to understand another side of this data: what is the growth in users of these apps, how they evaluate the experience and in what way they find dating apps inside the store. The analysis entitled Trends on Dating apps in Brazil in 2020 presents data collected between the period from January to May 2020. It is important to highlight that the numbers below represent a sample of the market and not the totality of online dating apps existing in Brazilian stores .
Search trends for dating apps Using RankMyAPP's intelligence, it is possible to visualize interest in dating apps over time. Therefore, the month of April presented the highest number of searches, with terms that relate to this type of application. Among Phone Number List the user's preferred terms are “ dating app ”, “dating app” and “dating app”. The growth trend has been evident since January. From then until May, interest fluctuated, but maintained a good number. The absolute values are in our research Trends on Dating apps in Brazil in 2020 , indicated above. Top keywords used by users After all, how can your app stand out in the store? One of the recommended strategies is the practice of optimizing keywords in titles, subtitles, long and short descriptions, and even URLs.
This, of course, respects the specificity of each store, the business strategy and the natural use of terms, avoiding keyword stuffing (excessive inclusion of keywords). In this way, RankMyAPP monitored, during the month of May, the main words used by users in the Play Store store when searching for dating apps . Are they: Relationship; Single; Friends; To know, Chat. Rating on the Play Store? Understand more Rating and reviews are the users' ways of recommending your app, indicating improvements and evaluating usage, leaving their personal assessment in the app stores. The rating is the rating in yes, which varies from 1 to 5, while the review represents the comments. As downloads of the dating app category increased , ratings also grew.