The literal translation of this term is "evergreen content". Simply put, it is content that remains relevant and generates traffic to the website not only for a certain period of time after publication, but continuously . This content: enjoys lasting interest, brings valuable content to recipients, it explores an important and universal topic in an interesting way. Content evergreen - what is it not? Examples of evergreen content If we write an article about fashionable clothes for spring 2023, it will probably generate a lot of traffic, but only temporarily, and then it will disappear into the depths of the Internet and probably no one will come back to it. The same will happen with news and columns. In turn, evergreen content will provide us with regular and long-term traffic. Content marketing is a whole range of different content types Usually these are guides, blog articles, case studies or instructions. Examples? Blog articles about healthy eating, recipes, content explaining definitions, guides (e.g. on pruning plants in the garden, natural ways of cleaning dirt at home, feeding young cats), instructional materials (e.g. how to change a tire in a car) or texts about classic, timeless works.
Benefits of creating evergreen content Evergreen content marketing has great marketing potential - it can bring specific, valuable benefits to your company. Here they are. You provide the website with Email Marketing List constant traffic Evergreen content is one of the most effective ways to increasing traffic to your website, and for months or even years. You are building your authority By offering valuable content on your company blog, you put yourself in the position of an expert< and i=4>. You equip your audience with the knowledge they need here and now, you dispel doubts, and this creates trust and loyalty to your brand. You support your SEO strategy Evergreen content, generating regular visits to the website, is one of the effective tools ensuring high positioning. Creating evergreen content How to create effective evergreen content? If you want your content to truly be everlasting, you need to keep a few things in mind.
Choose a universal topic The key is a relevant, universal topic that will provide answers to the most common questions of the recipients. Of course, it must be a topic really related to your industry, valuable for your target group. The difficulty is that a given topic has probably been covered many times before. So try to find your own, fresh take; some idea, your own key to its presentation. Write in a simple, accessible way. Choose your keywords Before you start creating the text, carefully analyze and select appropriate keywords. tools such as Google Analytics, SurferSEO, Contadu or Senuto. Keywords will rank you high in search results